Tuesday, April 14, 2009
Find Your Own Article
Find an article that relates to our management/,arketing class and tell why you icked it and why it relates to this course
Monday, April 13, 2009
Hard Rock to reopen as Freestyle Music Park
The former Hard Rock Park in Myrtle Beach could reopen as early as Memorial Day as Freestyle Music Park.
The park will incorporate genres of music including rock ’n’ roll, country, reggae, beach music, pop, R&B, alternative, Christian and disco, a statement from the owner FPI MB Entertainment says.
The theme park’s moniker has been up in the air since FPI bought the $400 million park out of bankruptcy for $25 million in February.
“With Freestyle Music Park, we own the name, leaving us unencumbered by one specific brand,” said Steve Baker, president of FPI, in a news release. “This will allow us, from a partnership perspective, to explore other opportunities and collaborate with national and international brands that will strengthen and extend the Freestyle brand in Myrtle Beach and throughout the world.”
The new owners said they wanted to keep the Hard Rock name, but couldn’t reach an agreement with Hard Rock International. The park’s previous owners leased the Hard Rock name for $2.5 million per year.
Many of the rides, restaurants and areas in the park are being re-themed, and FPI is developing musical and live stage show acts, the statement says.
The (Myrtle Beach) Sun News is a McClatchy Newspaper.
1. Will the new management be successful with the new theme?
2. What are some things you would add to the theme park if you were the new management?
3. How will the economy effect tourism to this theme park if it isn't associated with Hard Rock?
The park will incorporate genres of music including rock ’n’ roll, country, reggae, beach music, pop, R&B, alternative, Christian and disco, a statement from the owner FPI MB Entertainment says.
The theme park’s moniker has been up in the air since FPI bought the $400 million park out of bankruptcy for $25 million in February.
“With Freestyle Music Park, we own the name, leaving us unencumbered by one specific brand,” said Steve Baker, president of FPI, in a news release. “This will allow us, from a partnership perspective, to explore other opportunities and collaborate with national and international brands that will strengthen and extend the Freestyle brand in Myrtle Beach and throughout the world.”
The new owners said they wanted to keep the Hard Rock name, but couldn’t reach an agreement with Hard Rock International. The park’s previous owners leased the Hard Rock name for $2.5 million per year.
Many of the rides, restaurants and areas in the park are being re-themed, and FPI is developing musical and live stage show acts, the statement says.
The (Myrtle Beach) Sun News is a McClatchy Newspaper.
1. Will the new management be successful with the new theme?
2. What are some things you would add to the theme park if you were the new management?
3. How will the economy effect tourism to this theme park if it isn't associated with Hard Rock?
Subscribe to:
Posts (Atom)