All of you should work on the presentation board for the Business law and Marketing 2/management class. Be creative. If you need to go to the library then do so and make it look good. Come up with a slogan for both classes and be creative. Make it eye catchy. Print things out on the color printer. IDC. The board is in my office in room 804B.
Make me proud!!
Friday, January 30, 2009
Kellogg tests space-saving box
Kellogg has started testing a new version of its cereal box that it says takes up less space in grocery aisles and consumers’ pantries.
The maker of Frosted Flakes, Cheez-Its and Eggo waffles said it is conducting a six-month test of the boxes, which are shorter and deeper than traditional cereal boxes.
The test in Kroger and Wal-Mart locations in Detroit started Monday with 10 stores. Thirty more will be added soon, Kellogg said.
Kellogg, the world’s leading cereal maker, said the new size is the most significant innovation in cereal boxes since the 1950s.
The tests affect the majority of Kellogg’s branded cereals, including Frosted Flakes, Corn Flakes and Special K.
The new boxes, to hold various quantities of cereal, use an average of about 8 percent less packaging material per box.
The company made the change to address consumers’ concerns that the taller, thinner boxes are difficult to fit into cupboards, said John Ferro, director of commercialization for Kellogg.
“We tried to address that by making the boxes more geometrically friendly,” he said.
The company will evaluate in six months how well consumers accept the new boxes, how retailers react and other factors, including manufacturing of the boxes, he said.
Kellogg could decide to change the packaging of its entire lineup, although Ferro said it was too early to say whether or when that may happen.
Does the new Kellogg test box signal the beginning of the end for the current cereal box?
What do you see as the benefits and/or drawbacks to the new box design?
The maker of Frosted Flakes, Cheez-Its and Eggo waffles said it is conducting a six-month test of the boxes, which are shorter and deeper than traditional cereal boxes.
The test in Kroger and Wal-Mart locations in Detroit started Monday with 10 stores. Thirty more will be added soon, Kellogg said.
Kellogg, the world’s leading cereal maker, said the new size is the most significant innovation in cereal boxes since the 1950s.
The tests affect the majority of Kellogg’s branded cereals, including Frosted Flakes, Corn Flakes and Special K.
The new boxes, to hold various quantities of cereal, use an average of about 8 percent less packaging material per box.
The company made the change to address consumers’ concerns that the taller, thinner boxes are difficult to fit into cupboards, said John Ferro, director of commercialization for Kellogg.
“We tried to address that by making the boxes more geometrically friendly,” he said.
The company will evaluate in six months how well consumers accept the new boxes, how retailers react and other factors, including manufacturing of the boxes, he said.
Kellogg could decide to change the packaging of its entire lineup, although Ferro said it was too early to say whether or when that may happen.
Does the new Kellogg test box signal the beginning of the end for the current cereal box?
What do you see as the benefits and/or drawbacks to the new box design?
Thursday, January 29, 2009
Test Day
Go over your notes for your tests and prepare to make a good grade!!
Once finished with your test, work on your PowerPoint presentations and rehearse them to make sure you have met all the criteria that are needed to ensure a good grade!
Make them interesting and unique!!
Once finished with your test, work on your PowerPoint presentations and rehearse them to make sure you have met all the criteria that are needed to ensure a good grade!
Make them interesting and unique!!
Wednesday, January 28, 2009
Officials prepare tourism ad campaign
HILTON HEAD ISLAND — Tourism officials at Hilton Head Island are banking on a costly ad campaign to support the region during the summer vacation season that’s already seeing sluggish booking rates.
The Island Packet of Hilton Head reported that the Hilton Head Island-Bluffton Chamber of Commerce will spend at least $200,000 on advertising beginning next month.
The ad campaign will target vacationers from Atlanta and Charlotte who can drive to Hilton Head. The ads encourage visitors to experience the coast “as only an insider can.” So-called “insiders” can obtain a free card that can be used for special deals on restaurants or tours.
Villa and resort owners have been worried about sluggish booking rates, even during the usually busy periods in spring and summer.
1. Is this enough to boost tourism to Hilton Head?
2. Is it wise to target consumers who are in driving distance?
3. Is this slogan enough to catch your attention as a tourist?
4. Create your own ad slogan for Hilton Head that you feel would gain attention and bring visitors to the Hilton Head area.
The Island Packet of Hilton Head reported that the Hilton Head Island-Bluffton Chamber of Commerce will spend at least $200,000 on advertising beginning next month.
The ad campaign will target vacationers from Atlanta and Charlotte who can drive to Hilton Head. The ads encourage visitors to experience the coast “as only an insider can.” So-called “insiders” can obtain a free card that can be used for special deals on restaurants or tours.
Villa and resort owners have been worried about sluggish booking rates, even during the usually busy periods in spring and summer.
1. Is this enough to boost tourism to Hilton Head?
2. Is it wise to target consumers who are in driving distance?
3. Is this slogan enough to catch your attention as a tourist?
4. Create your own ad slogan for Hilton Head that you feel would gain attention and bring visitors to the Hilton Head area.
Tuesday, January 27, 2009
Research
Do a litte reasearch on the internet and find and article that interests you about marketing or management. Post the article and then give a brief statement as to why this article grabbed your attention.
Once finished, be sure to comment on your classmates posts. Then finish and print your logo projects. If finished with those work on your personal powerpoints.
Once finished, be sure to comment on your classmates posts. Then finish and print your logo projects. If finished with those work on your personal powerpoints.
Monday, January 26, 2009
Super Bowl ad costs $100,000 a second
Marketers that advertise on the Super Bowl are always seeking more bang for their buck.
This year, with each 30-second commercial during the game estimated to cost a record $3 million — yes, $100,000 a second — and the recession threatening to dampen viewer enthusiasm, the sponsors are intensifying efforts to amplify the force of what they plan for Super Bowl XLIII.
“Especially in this economy, people are saying, ‘I’d better get my money’s worth,”’ said Andrew Graff, president and chief executive at Allen & Gerritsen, which conducts an annual survey online on the Super Bowl spots viewers consider most meaningful.
So a first-time Super Bowl advertiser, General Electric, intends to make its commercial the springboard for an elaborate campaign — in print and online as well as on TV — focused on innovative ideas “now” in areas like energy and the environment.
The campaign promotes GE products like Smart Grid energy technology as “innovation you don’t have to wait for” rather than far-off fantasies. The various aspects of the campaign, including digital holograms, online films and a special Web site, are all scheduled to go live on Super Bowl Sunday, Feb. 1.
A returning sponsor, Coca-Cola, is using the Super Bowl to help introduce an “Open happiness” campaign for its flagship soft drink. The campaign will be supplemented by everything from short spots on “American Idol” to 16-ounce bottles of Coke at lower, recession-friendlier prices of 99 cents each.
In addition to two commercials during the game for Coca-Cola Classic, there will be a Coke Zero spot.
Another returning advertiser, E-Trade, is surrounding its Super Bowl spot with a variety of Internet initiatives, including some that began on Facebook and YouTube (youtube.com/etrade) this week and on Twitter early next week.
The E-Trade commercial will bring back a character from two popular spots the company ran in the game last year, a talking baby wise beyond his years. The campaign also includes ads in newspapers and movie theaters and on Web sites.
“It’s more than a 30-second spot,” said Nick Utton, chief marketing officer at E-Trade. “The Super Bowl is part of a total plan.”
GE pondered the decision to make its Super Bowl debut at such a fraught moment, said Judy Hu, global executive director for advertising at GE.
One reason the company is going ahead with the campaign, she said, is that it has what she called a “positive, optimistic” spirit. The Super Bowl commercial features a song by the Scarecrow (Ray Bolger) from the 1939 film “The Wizard of Oz” and concludes with the company’s upbeat “Imagination at work” theme.
For Coca-Cola, in one spot scheduled for the Super Bowl, insects conspire to swipe a bottle of Coke Classic from a youth sleeping in a park. A second spot, commenting on the popularity of online and onscreen avatars, suggests that a bottle of Coke Classic can restore some human interaction to the interactive world.
Among the other advertisers on Super Bowl XLIII, to be broadcast by NBC, are Anheuser-Busch, Audi, Bridgestone, CareerBuilder, Cars.com, Castrol, Denny’s, DreamWorks Animation, GoDaddy.com, H&R Block, Hyundai Motor, Monster.com, PepsiCo and Teleflora.
1. What are you thoughts on a company spending this type of money on an advertisement?
2. If you were a business owner or CEO woudl you spend this type of money to advertise?
3. Do you think that the Super Bowl could bring a company that much more business than other times?
4. If you didn't advertise during the Super Bowl, what event would you focus most of campaign on?
5. Would this be a great place to spring board a campaign?
This year, with each 30-second commercial during the game estimated to cost a record $3 million — yes, $100,000 a second — and the recession threatening to dampen viewer enthusiasm, the sponsors are intensifying efforts to amplify the force of what they plan for Super Bowl XLIII.
“Especially in this economy, people are saying, ‘I’d better get my money’s worth,”’ said Andrew Graff, president and chief executive at Allen & Gerritsen, which conducts an annual survey online on the Super Bowl spots viewers consider most meaningful.
So a first-time Super Bowl advertiser, General Electric, intends to make its commercial the springboard for an elaborate campaign — in print and online as well as on TV — focused on innovative ideas “now” in areas like energy and the environment.
The campaign promotes GE products like Smart Grid energy technology as “innovation you don’t have to wait for” rather than far-off fantasies. The various aspects of the campaign, including digital holograms, online films and a special Web site, are all scheduled to go live on Super Bowl Sunday, Feb. 1.
A returning sponsor, Coca-Cola, is using the Super Bowl to help introduce an “Open happiness” campaign for its flagship soft drink. The campaign will be supplemented by everything from short spots on “American Idol” to 16-ounce bottles of Coke at lower, recession-friendlier prices of 99 cents each.
In addition to two commercials during the game for Coca-Cola Classic, there will be a Coke Zero spot.
Another returning advertiser, E-Trade, is surrounding its Super Bowl spot with a variety of Internet initiatives, including some that began on Facebook and YouTube (youtube.com/etrade) this week and on Twitter early next week.
The E-Trade commercial will bring back a character from two popular spots the company ran in the game last year, a talking baby wise beyond his years. The campaign also includes ads in newspapers and movie theaters and on Web sites.
“It’s more than a 30-second spot,” said Nick Utton, chief marketing officer at E-Trade. “The Super Bowl is part of a total plan.”
GE pondered the decision to make its Super Bowl debut at such a fraught moment, said Judy Hu, global executive director for advertising at GE.
One reason the company is going ahead with the campaign, she said, is that it has what she called a “positive, optimistic” spirit. The Super Bowl commercial features a song by the Scarecrow (Ray Bolger) from the 1939 film “The Wizard of Oz” and concludes with the company’s upbeat “Imagination at work” theme.
For Coca-Cola, in one spot scheduled for the Super Bowl, insects conspire to swipe a bottle of Coke Classic from a youth sleeping in a park. A second spot, commenting on the popularity of online and onscreen avatars, suggests that a bottle of Coke Classic can restore some human interaction to the interactive world.
Among the other advertisers on Super Bowl XLIII, to be broadcast by NBC, are Anheuser-Busch, Audi, Bridgestone, CareerBuilder, Cars.com, Castrol, Denny’s, DreamWorks Animation, GoDaddy.com, H&R Block, Hyundai Motor, Monster.com, PepsiCo and Teleflora.
1. What are you thoughts on a company spending this type of money on an advertisement?
2. If you were a business owner or CEO woudl you spend this type of money to advertise?
3. Do you think that the Super Bowl could bring a company that much more business than other times?
4. If you didn't advertise during the Super Bowl, what event would you focus most of campaign on?
5. Would this be a great place to spring board a campaign?
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