HILTON HEAD ISLAND — Tourism officials at Hilton Head Island are banking on a costly ad campaign to support the region during the summer vacation season that’s already seeing sluggish booking rates.
The Island Packet of Hilton Head reported that the Hilton Head Island-Bluffton Chamber of Commerce will spend at least $200,000 on advertising beginning next month.
The ad campaign will target vacationers from Atlanta and Charlotte who can drive to Hilton Head. The ads encourage visitors to experience the coast “as only an insider can.” So-called “insiders” can obtain a free card that can be used for special deals on restaurants or tours.
Villa and resort owners have been worried about sluggish booking rates, even during the usually busy periods in spring and summer.
1. Is this enough to boost tourism to Hilton Head?
2. Is it wise to target consumers who are in driving distance?
3. Is this slogan enough to catch your attention as a tourist?
4. Create your own ad slogan for Hilton Head that you feel would gain attention and bring visitors to the Hilton Head area.
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